Åre Bikes started in 2005 as a small downhill bike rental shop by bike pioneers Hjalmar Olofsson and Pelle Nilsson. Since then both the business and biking in Åre has been growing at a furious pace and when they seven years later opens up the shop for the season it will be in new, larger premises. Two years ago we established a partnership with Specialized as rental bikes, a collaboration that now deepened further with the opening of Sweden’s second Specialized Concept Store.
The store is beautifully located in the Athletes’ house in central Åre, only a few pedalstrokes from the Åre Bike Park lifts and trails, one of the best areas to lift fed mountain biking. We love biking in Åre and working hard for the future as we see cycling and the number of visitors in the village during summer is growing steadily year by year. Our goal is to be the leading shop in Northern Sweden. The store, which is open year round, should be a reason for travel and with Specialized we have found the perfect partner to achieve that goal, says Pelle Nilsson. Åre Bikes will have 50 downhill and cross country bikes for rental and test together with a workshop and a fully loaded shop with a wide range of Specialized products and bicycle accessories. In parallel with the rental, a wide range of Specialized bikes to be on sale in the store, from kids bikes to thoroughbred racers for the road. But the focus, and the heart of Åre Bikes will as before be on a mountain ...